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Apple Music users are happy to have lyrics-on-the go and enjoy viewing artists’ music videos and interviews in one place, while Deezer fans sum it up by exclaiming “My Deezer gives me life!” Spotify users argue that their platform provides the best playlists as their AI bot recommends songs very similar to their music history and personal style. "So, mapping their respective trajectories helps to forecast long-term global market growth for streaming.While most streaming platforms mostly offer similar services, there is an ongoing debate on which product offers greater value and a better user experience. Regions like the Middle East are "crucial to the long-term outlook for streaming growth," says Mulligan.
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The Middle East is particualrly worth prize because, unlike some emerging markets, it offers a potentially profitable mix ratio of users drawn to a free music service and those able to pay a reasonable monthly fee.
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"The streaming market will need to look towards emerging markets for growth," says Mark Mulligan, whose MIDiA consultancy has just released a report, Emerging Music Markets: Streaming’s Third Wave. The answer is emerging markets like the Middle East. In addition to concern over a new race to land exclusive content, the real worry for Spotify and Apple Music is where their growth will come from as the US and European markets reach streaming saturation. It's also kind of deal for exclusives, that if Spotify or Apple Music made in a signifigant Western market, would trigger apoplexy in major label boardrooms. It's the kind of deal that keeps other music streaming executives up at night. Now we've learned that, as legacy agreements with other music streamers expire, all music and videos released by Rotana – both catalog and new releases – will only be available to stream on Deezer. This new deal, alongside a major investment by Saudi based Kingdom Holding Company, positions Deezer to become a dominant player in the region.
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More than 100 artists are signed to Rotana. The label is part of a media empire that includes a film production company, a magazine of the same name and seven music video channels. Dubai based media conglomerate Rotana has taken a major stake in music streamer Deezer.Ĭontrolled by Prince Al-Waleed bin Talal, the company owns what may be the Arab world's largest record label, Rotana Records.
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